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1. Organize your sentences.

1. Start your sentences with phrases that are attention-worthy. Things can be attention-worthy for different reasons; here are a few.

1.1 When you can word a sentence in several different ways, note the phrases that will make your reader care about the rest of the sentence. Put them toward the beginning.

2. End your sentences with phrases that are emphasis-worthy. Things can be emphasis-worthy for different reasons; here are a few.

2.1 When you can word a sentence in several different ways, note the phrases your reader would care about most. Put them toward the end.

3. Related words should be near each other to maintain smoothness for the reader.

3.1 Here are some common tips I give when trying to improve people’s sentence smoothness:

Keeping related phrases close to each other makes it easy for your reader’s brain to process your thoughts quickly.

Note: There will be occasions where some of these rules conflict. For example, moving a word toward the end might emphasize it, but at the same time, take away the smoothness it had when it was near a related word. Or vice-versa. When rules conflict, you will have to choose which rule you value more for your particular sentence, and act accordingly.

4. Every sentence should make one point, no more. It’s a relatively simple rule, but it’s one that’s often broken by inexperienced writers who have a lot to say. Dear inexperienced yet talkative writers, I will now give you the tools you need to be as talkative as you like.

    Try to reduce clauses into phrases:
    “Mary was at school”. She finished her homework.
    → Mary finished her homework “at school”.
    Jessica wanted to teach the students. “The students didn’t want to learn”.
    → Jessica wanted to teach “students who didn’t want to learn”.

4.1 If you don’t want to reduce your clauses, and don’t want them to be separate sentences either, use a conjunction to combine them into one thought:

Conjunctions generally work if there’s a relationship between the items being connected. You can’t say “I hate hats, and that crazy lady died”. That’s an absurd example, but you’d be surprised by what people write when they’re having too many thoughts at once.

4.2 There may be times where you’ll want to add a ton of clauses and phrases to make your sentence as clear as possible. These explanatory clauses and phrases can distract your reader from your main point. If that happens, it’s better to break down your one sentence into several.

As you can probably see: when you introduce details in early sentences, you don’t have to explain them in later sentences.

5. Here are a few ways to use repetition to amplify your point.

Were you a bit annoyed when reading the crossed out sentences? If so, then that’s what happens when repetition is pointless! When you reorder words the right way though, that repetition can become powerful.

5.1 If you’re not looking for an amplification effect, you should delete repetitive expressions.

Repetition, when it’s not amplifying, generally weakens your thought. Avoid it.

6. When a phrase later in a sentence reminds your reader of something earlier in the sentence, it creates an impression of cleverness.

This apparent cleverness makes you sound thoughtful, thus giving more (psychological) credence to your point.

7. Another way to emphasize your thought is to build toward it.

    You can do this by having conditions and/or premises precede your point:
    “If you were the last employer on earth, and you were willing to pay him a million dollars an hour to do something interesting with minimum responsibilities, all while agreeing to bow down to his children, then, and only then,” will he consider working for you.
    “Life is a storybook full of heroes and monsters,” and the one character we can always author is our own.
    “He hates apple juice, and you gave him apple juice,” so now he hates you.

Setting up a thought makes it stronger. In my opinion, it’s the most effective way to emphasize your point.

2. Clarify your sentences.

1. If you’re talking about something your audience knows well, you shouldn’t explain too much. You can summarize to cover the basics; but if you explain more than that, your audience will feel like you’re insulting their intelligence.

Talking about certain “obvious” things as if it’s matter-of-fact will keep your audience listening. Then you can talk about things they don’t know.

2. Helping your audience assimilate a new idea can be difficult. Here are some tricks.

When you introduce an unfamiliar idea: making an analogy, creating a picture and/or sharing a line of reasoning are more effective than just stating your opinion like it’s fact.

3. The following are some tips on how to make your language more engaging.

Pay attention to these last few tips because I see these mistakes all the time when I edit essays.

4. So long as it doesn’t interfere with clarity (or another external consideration), always say things in the shortest way possible.

Deleting unnecessary phrases, or collapsing long ones, makes your sentences stronger. When you’re concise, words stand out more and jut into your reader’s mind.

3. Here are other things to keep in mind when writing sentences.

1. Short sentences are read more slowly. Long sentences (without punctuation) are read more quickly. Tailoring the length of your sentences (by removing or adding clauses and modifiers) can help you control cadence.

2. A way to make an issue stand out is to not express it as people would expect. Using hyperbole to talk about small issues and understatements to talk about large issues will help those issues stand out.

3. When making a list, it’s best if the listed items maintain consistent form.

Keeping consistent form makes listed items less jarring.

3.1 If two phrases have the same form, it would be graceful to unite them with a conjunction.

Now that you know the essentials of how to write effective sentences, the hard, technical part is over. Don’t be ashamed if you continue making mistakes in your next writing project; what’s important is that you know how to fix them.


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